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A future —
Invented for life

We are strategists who, foster lasting relationships with VCs, startups and listed companies, taking ideas from inception to innovative, scalable, high-growth businesses.

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A future —
Invented for life

We are strategists who, foster lasting relationships with VCs, startups and listed companies, taking ideas from inception to innovative, scalable, high-growth businesses.

Watch Video

We are invested.

Aquasolv

Providing water technology solutions that offer complete cycle solutions. A greener, more sustainable and healthier for all.

Visit AQUASOLV Website

Urban Plantation

Finding new ways of promoting food security through more sustainable agricultural practices, education and community empowerment.

Visit URBAN PLANTATION Website

Icon for Energy Partners

A sophisticated energy solution built with homeowners in mind, combining energy efficiency with beauty.

Visit Energy Partners Website

eLearning pod for Fuel Online

Revolutionising the way forward-thinking companies are training their staff.

Visit Fuel Online Website

Guideline MNF

A furniture manufacture driven by design excellence, craftsmanship and attention to detail since 2011.

Visit Guideline NMF Website

We are invested.

Aquasolv

Providing water technology solutions that offer complete cycle solutions. A greener, more sustainable and healthier for all.

Visit AQUASOLV Website

Urban Plantation

Finding new ways of promoting food security through more sustainable agricultural practices, education and community empowerment.

Visit URBAN PLANTATION Website

Icon for Energy Partners

A sophisticated energy solution built with homeowners in mind, combining energy efficiency with beauty.

Visit Energy Partners Website

eLearning pod for Fuel Online

Revolutionising the way forward-thinking companies are training their staff.

Visit Fuel Online Website

Guideline MNF

A furniture manufacture driven by design excellence, craftsmanship and attention to detail since 2011.

Visit Guideline NMF Website

Early into
technology.

Our interest is in seed funding at an early stage—sometimes Series A.
We are set on helping you get it right from the start.

How we help.

You have the inspiration, the idea, the passion to make it happen. Anything truly ground breaking is hard to make into reality. We know you have questions.

  • “Once it’s done, how will people know about it and buy it?”
  • “How do I create this thing?”
  • “I’ve made one, how can I make thousands at scale?”

Here for you.

We are your sounding board. We provide the tools you need for product, technology and business development*. We can be hands on—even spending time with you at your company—or get out of your way when you don’t need us. We want to get involved when the project is still raw, long before you go to market. We work in growth segments such as:

Consumer
Products

Agriculture
& Food

Energy &
Infrastructure

Transport
& Auto

Robotics &
Semiconductors

Medical Diagnostics & Pharmaceutical

Financial

Other

*Just as you specialise, so do we. In general, we steer away from Advertising, Marketing, Music, Movies, Gaming and traditional Food and Beverage, Restaurant and Real Estate sectors.

We know
this world.

We are seasoned. We have lived start-ups and brands from the inside. Successful brands, like Fuel Online, Energy Partners, Guideline MNF, Lucient Glass and many others. We have been investing for over a decade and stand behind companies and their founders. We bring all of this to the table when we advise entrepreneurs like you.

In it for the long haul.

We are not a VC firm. We don’t have LPs to report to and we don’t close funds after 5 years.

Our incentives are different, our approach is more hands-on, and we’re in it for the long haul. We don’t require large stakes. We don’t take board seats.

If you’re like most founders we work with, this is likely the first company you’re running, which means you’re suddenly in charge of many new things beyond your core expertise. If we’re investing in you, that expertise is probably engineering or research. Lack of experience is a tax on the company’s momentum, on multiple levels.

We invest in more than just money. We provide the resources you need to build a successful business around your invention. Amongst others, you will need:

  • Funding and resulting runway
  • Resources, the most important one being time—your time
  • Marketing, sales, procurement, manufacturing, etc

We work with you.

We want to be involved early, so that we get it right from the start. We have seen what works and can help you replicate success by helping you prioritise what you need at each stage of the journey. We have unique approaches and models that have proven successful for different companies, in different industries. We get these things right:

  • Product-to-market fit
  • Product definition
  • Investor and board relations
  • Building a brand
  • User experience
  • Intellectual property
  • Go-to-market strategy
  • Marketing and corporate communications
  • Business ecosystems
  • Organisation design

Get ready for a
future inc(redible).

We are ready to help your invention succeed.

Call us, email us, visit our offices.

+27 87 700 1125

hello@futureinc.co.za

18 Buiten Street, CBD, Cape Town 8001, South Africa

P.O. Box 51205, Waterfront, 8002, South Africa

Say hello to your future